The lifeline of any business is quality leads. As a result estate investor, that means qualified motivated seller leads.
Without them, your real estate business is sure to fail…
With them, your real estate business is almost sure to prosper.
But…
You absolutely MUST stand out from your competition if you want to get motivated sellers calling you first. So, how do you do that? Imagine for a moment…
What if McDonalds, Burger King and Wendy’s only advertised “WE SELL HAMBURGERS” to the public…
What would separate McDonalds from Burger King or Wendy’s in their prospects mind?
Nothing!
There’s a reason why McDonalds has Ronald McDonald and the golden arches…
“McDonalds Knows the Importance of Marketing and Branding”
There’s a reason why you can “Have it Your Way” at Burger King and there’s a reason why Wendy’s had Dave and the old ladies in the “Where’s the Beef” commercials…
It’s because they have to STAND OUT from the competition. “We Sell Hamburgers” doesn’t cut it. These highly successful fast food chains know that marketing (lead generation) is the most important part of their business. Without buyers, their business will fail. With them, it will prosper.
Simple stuff really…
“We Buy Houses is Dead”
“Sellers Relate We Buy Houses to Con Artists and Recent Seminar Graduates”
You absolutely MUST separate yourself from your competition if you want to survive in the real estate business, and simply advertising with the same exact tired, worn out and over used slogan that every mom and pop seminar graduate in the country uses ain’t gonna cut it…
We Buy Houses is DEAD!
And, if you continue using it, your business probably will be soon, too.
So what’s the solution?
Get creative in your marketing and lead generation. Find a way to stand out from the crowd. And absolutely DON’T simply rely on “We Buy Houses” as the marketing slogan you use to advertise your services…
I put together what is probably the most creative, unforgettable and down right effective real estate brands in the country. You are welcome to take a quick look at it and use it to spark some ideas on how you can set up something similar to separate yourself from your competition, too. Go here right now, watch the short video and take a look around.
