Riddle Me This…
What if Burger King, McDonalds, Jack in the Box, In and Wendy’s all advertised to their prospects by saying “We Sell Burgers”?
…And KFC, Chick-Fil-A and Bojangles all advertised with the slogan “We Sell Chicken”?
What Would Make Customers Want To Try Burger King Over McDonalds Or Chick- -Fil-A Over KFC?
Of course, they would never do this, because it would be committing “fast-food suicide”.
And Yet, Every Real Estate Investor In America Chooses To Advertise With The Same Exact Slogan?
If Your Real Estate Business Is Going To Survive And Prosper In Today’s Market, You Absolutely Must Stand Out From Your Competitors.
And If You’re Relying On Stuff Like:
- We Buy Houses Cash
- I Buy Houses
- John Buys Houses
- Sell Your Home Fast
for your real estate investor marketing, you may as well throw in the towel right now, because you’re never going to be able to truly separate yourself from the rest of the crowd. Instead, you’re blending right in with them. And, blending in with “them” is a bad idea…
How Motivated Sellers Mentally Picture Your We Buy Houses Business
If you were a motivated seller, would you call this nice man for an offer?
And, it gets worse. Some motivated sellers see your “we buy houses” marketing materials as if the guy above sent them, but others think of con men in polyester suits.
Kinda Like This Guy…
Motivated Sellers Relate “We Buy Houses” to Scam Artists and Con Men Waiting to Steal Their Home
I realize that most real estate professionals would rather focus on structuring deals and making money than going through the grueling and expensive process of trying to create real estate investor marketing materials and an actual real estate investor brand, which would separate them from the “mom and pop, we buy houses” crowd with the con man stigma.
It’s a painful and expensive process, which if done wrong, can bankrupt a real estate business quickly. It’s much easier just to have some generic “we buy houses” marketing materials printed up and throw them out into your marketplace. But the easy way almost never is the best way, so don’t expect to get very far if you do that.
Our Lucky Buys Yucky Houses® real estate investor marketing brand wasn’t created over night. It’s taken over a DECADE of testing, tweaking, brainstorming and often times, money wasting, to get the brand to where it’s at now.
You Can Do The Same Thing With Your Real Estate Investor Marketing. It’s Not As Hard As It Sounds (Wink, Wink). Just Take These Steps:
- Come up with a catchy and memorable slogan that motivated sellers love
- Hire a cartoonist to produce your mascot (prospects love mascots, think Ronald McDonald, the Geico Gecko, Aflac duck etc.)
- Buy an expensive 800 vanity phone number to match your brand
- Hire a film crew to film your TV commercials
- Hire a graphics person to produce your logo and templates for your postcards, business cards, bandit signs, billboards etc.
- Go to the TV stations and learn how to negotiate media buys so you don’t grossly overpay…
The list goes on, but I’m sure you get the point. I’m sure you realize that none of that stuff is easy, and it’s definitely NOT cheap. But, it can be done, if you want to do it.…Or, you can do it the smart way and secure an exclusive license to use the Lucky Buys Yucky Houses® real estate investor marketing brand in your area. Want to get started?
Go here to see if you territory is still available.
