What if Burger King, McDonalds, Jack in the Box, In and Wendy’s all advertised to their prospects by saying “We Sell Burgers”?
…And KFC, Chick-Fil-A and Bojangles all advertised with the slogan “We Sell Chicken”?
Of course, they would never do this, because it would be committing “fast-food suicide”.
for your real estate investor marketing, you may as well throw in the towel right now, because you’re never going to be able to truly separate yourself from the rest of the crowd. Instead, you’re blending right in with them. And, blending in with “them” is a bad idea…
And, it gets worse. Some motivated sellers see your “we buy houses” marketing materials as if the guy above sent them, but others think of con men in polyester suits.
I realize that most real estate professionals would rather focus on structuring deals and making money than going through the grueling and expensive process of trying to create real estate investor marketing materials and an actual real estate investor brand, which would separate them from the “mom and pop, we buy houses” crowd with the con man stigma.
It’s a painful and expensive process, which if done wrong, can bankrupt a real estate business quickly. It’s much easier just to have some generic “we buy houses” marketing materials printed up and throw them out into your marketplace. But the easy way almost never is the best way, so don’t expect to get very far if you do that.
Our Lucky Buys Yucky Houses® real estate investor marketing brand wasn’t created over night. It’s taken over a DECADE of testing, tweaking, brainstorming and often times, money wasting, to get the brand to where it’s at now.
The list goes on, but I’m sure you get the point. I’m sure you realize that none of that stuff is easy, and it’s definitely NOT cheap. But, it can be done, if you want to do it.…Or, you can do it the smart way and secure an exclusive license to use the Lucky Buys Yucky Houses® real estate investor marketing brand in your area. Want to get started?
Go here to see if you territory is still available.
About the Author: Christian family man. MMA lover, Jiu-Jitsu and Muay Thai practitioner. surfer and Self-confessed coffee addict. Lover of everything real estate related. Creator of the Lucky Buys Yucky Houses® Motivated Seller Leads Program and The Abandoned House Secrets System. Founder of Reihack.com.